Digital Marketing Manager- Paid Media at GEDU Services | Tampa, FL

GEDU Services

Digital Marketing Manager- Paid Media

Tampa, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive the performance marketing engine for education leads across Google and Meta, owning end-to-end funnel execution from awareness to enrollment with tight alignment to programs and geography.

Campaign Architecture: structure branded/non-branded and program-specific keywords to optimize CPL/CPA and enable lookalike performance.
Channel & Funnel Ownership: oversee Google Ecosystem and Meta campaigns, including retargeting and mid-funnel nurture to convert qualified leads.
Measurement & CRM: leverage dashboards and CRM integration to inform targeting, attribution, and pipeline quality.

Job Description

Responsibilities

Develop and execute performance marketing strategies designed to generate qualified admission leads.
Align media strategy to intake cycles, program categories (Undergraduate, MBA, Masters), and geography.
Structure campaigns based on full-funnel segmentation: Awareness (program discovery), Consideration (lead generation), Conversion (application submission), Retargeting (offer conversion & enrolment push).
A. Google Ecosystem
Search campaigns (high-intent program keywords)
Performance Max (lead optimization)
Display remarketing
YouTube (mid-funnel nurture)
Implement structured keyword architecture: Branded vs non-branded; Generic vs Program-Specific; Competitor mirroring
B. Meta (Facebook & Instagram)
Lead generation campaigns (native + landing page)
Conversion campaigns optimized for qualified leads
Lookalike modeling from enrolled student database? (note: kept as is) ???

Requirements

Fluency in Spanish (written and spoken) – mandatory.
Minimum 4–6 years experience in performance marketing.
Prior experience in education / higher education lead generation preferred.
Proven track record of: Achieving target CPL and CPA benchmarks.
Managing six-figure monthly media budgets.
Improving ROAS and reducing acquisition cost.
Strong understanding of: Google Ads (Search, PMAX, Display, YouTube)
Meta Ads Manager (advanced segmentation & retargeting)
LinkedIn Ads (preferred)
Deep analytical capability with comfort in performance dashboards.
Experience with CRM integration (ZOHO, Salesforce, HubSpot or similar).
Strong understanding of: Lead scoring; Funnel attribution; Conversion rate optimization

Preferred

Experience with international student recruitment
Knowledge of education marketing funnels
Compliance in advertising academic programs
Ability to differentiate messaging by: Undergraduate vs Masters vs MBA audience
Domestic vs International prospects

GEDU Services

GEDU Services: Your Worldwide Partner in Transformative Education At GEDU Services, we're more than just an education company — we're your gateway to global innovation and the next level of success. As a global shared services centre within the esteemed GEDU Group, our primary focus is on transforming lives through quality education. With the dedication of over 500 experts, we provide comprehensive student on-boarding and customised services that help universities create brighter futures for every student. Our services include: Agent Network Development CRM & IT Support Sales & Contact Centre Branding & Merchandising Application Processing & Visa Support Technology Adoption & Innovation Finance, Legal & Compliance HR & Talent Acquisition Supply Chain & Fulfilment Digital Marketing & Lead Development IT Infrastructure Planning & Implementation At the heart of our mission is fostering global perspectives, celebrating cultural diversity, and encouraging cross-border collaborations. We're committed to researching and implementing innovative educational models and technologies with a clear commitment towards equal opportunities. With GEDU, you're not just preparing for a career. You are preparing to lead and inspire in our interconnected world. Join us in our journey to make a world-changing impact in education. Together, we're shaping bright futures, with and for you.

Founded in 2023

Noida, Uttar Pradesh, IND

259 employees (31 in marketing)

geduservices.com