Responsibilities

• Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with organizational goals. You'll oversee all aspects of our SEO, SEM, and digital advertising campaigns, ensuring consistent messaging and optimal performance.
• Search Engine Marketing (SEM): Plan, execute, and optimize all paid search campaigns with a primary focus on acquiring new patients. You&aposll manage budgets, bidding strategies, and A/B testing across various platforms to maximize ROI.
• Search Engine Optimization (SEO): Create and manage our overall SEO strategy, including keyword research, link building, and content optimization. You&aposll collaborate with content and web teams to ensure all best practices are implemented and maintained.
• Website Management: Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience. You&aposll collaborate with web developers to enhance functionality, mobile responsiveness, and overall site performance.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to assess campaign performance, identify opportunities, and manage the digital marketing budget. You&aposll translate complex data into clear, actionable insights for key stakeholders and management.

Requirements

• Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field. A Master’s degree is preferred.
• Experience: A minimum of 5+ years of direct experience in SEO and SEM management.
• Skills & Competencies: A proven track record of driving brand growth and patient engagement through digital marketing strategies.
• Deep knowledge of Google Ads, Meta Ads, and other digital advertising platforms (Display, Video, Retargeting).
• Strong technical skills with SEO tools, analytics platforms (e.g., Google Analytics), and tag management.
• Experience in healthcare marketing with a solid understanding of HIPAA compliance.
• Proficiency with Microsoft Office, Google Suite, and web content management systems.
• Excellent analytical, problem-solving, and project management skills with a data-driven mindset.
• Ability to communicate complex digital concepts clearly and effectively to a variety of audiences.

Preferred

• Master’s degree preferred
• Prior healthcare marketing experience