Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
10 hrs ago
Digital Marketing Manager
Carrollton, TX (Hybrid)
$80K/yr – $90K/yrMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end digital marketing and lifecycle programs for membership growth.
- Own end-to-end digital marketing campaigns across email, web, paid media, and social.
- Must-have: Experience planning and managing digital marketing campaigns.
- Standout: HubSpot-driven lifecycle automation and cross‑department governance.
Job Description
Responsibilities
- Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
- Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
- Translate organizational priorities into measurable, data‑driven digital campaigns and plans
- Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
- Oversee campaign timelines, audience targeting, segmentation, and performance optimization
- Manage campaign budgets and testing strategies to maximize ROI
- Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
- Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms
- Own lifecycle strategy for email and automation
- Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
Requirements
- Bachelor’s degree in marketing, communications, digital media, or a related field
- Experience planning and managing digital marketing campaigns
- Strong understanding of membership, lifecycle, or subscription‑based marketing
- Experience with email platforms, marketing automation tools, analytics, and CRM systems
- Ability to translate data into clear insights and strategic recommendations
- Strong collaboration, communication, and project management skills
Preferred
- Experience working in an association, nonprofit, or membership‑based organization
- Hands‑on experience with HubSpot for marketing automation and reporting
- Familiarity with AI‑assisted marketing or content workflows
- Understanding of digital acquisition funnels and lifecycle marketing principles
- Advanced email automation platforms
- SEO tools (e.g., SEMrush, Ahrefs)
Benefits
- medical, dental, and vision insurance
- generous PTO and paid holidays
- 401(k) retirement and pension plan
- flexible work hours
- professional development support
- life insurance coverage
National Athletic Trainers' Association
The National Athletic Trainers’ Association (NATA) is the professional membership association for certified athletic trainers and others who support the athletic training profession. Founded in 1950, the NATA has grown to more than 30,000 members worldwide today. The majority of certified athletic trainers choose to be members of NATA to support their profession and to receive a broad array of membership benefits. By joining forces as a group, NATA members can accomplish more for the athletic training profession than they can individually.
Traffic Signals
Monthly Visitors
81.1K
Traffic Source Mix
Search
54.4%
Direct
38.9%
Referral
5.4%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~324
Marketing Team
Marketing Team Size
8 (2% of company)
