Digital Marketing Manager

Fairfax, VA (Hybrid)

$70K/yr – $75K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-channel paid media and email programs, analytics, social, and events support for a nonprofit association context.

  • Manage digital advertising campaigns across platforms such as Meta, LinkedIn, StackAdapt, and Google Ads.
  • Build and optimize email campaigns, automated workflows, audience segments, lead nurture campaigns, forms, and reports in HubSpot.
  • Track, analyze, and report on campaign performance using HubSpot, Google Analytics/GA4, ad platform data, and social media analytics.

Job Description

Own cross-channel paid media and email programs, analytics, social, and events support for a nonprofit association context.

  • Manage digital advertising campaigns across platforms such as Meta, LinkedIn, StackAdapt, and Google Ads.
  • Build and optimize email campaigns, automated workflows, audience segments, lead nurture campaigns, forms, and reports in HubSpot.
  • Track, analyze, and report on campaign performance using HubSpot, Google Analytics/GA4, ad platform data, and social media analytics.
  • Support social media marketing, including content planning, campaign promotion, paid social, publishing, and performance reporting.
  • Write and edit marketing copy for digital ads, emails, landing pages, social media, website updates, and promotional materials.
  • Support occasional in-person marketing and event needs, including preparing signage, collateral, displays, materials, and shipments.

Requirements overview: five or more years of hands-on marketing with digital campaign management; experience running paid campaigns on Meta and LinkedIn; HubSpot or marketing automation experience; strong segmentation, reporting, and digital KPI know-how; social media and content-moval performance analysis; strong writing and communication; proactive and collaborative; nonprofit/association/event marketing experience a plus.

  • Approximately five or more years of marketing experience, including hands-on digital campaign management.
  • Experience creating, implementing, tracking, and optimizing paid campaigns across Meta and LinkedIn; Google Ads experience is a plus.
  • Experience building emails and automated campaigns in an email marketing or marketing automation platform; HubSpot experience is strongly preferred.
  • Strong understanding of audience segmentation, workflows, campaign reporting, digital KPIs, and email marketing best practices.
  • Social media marketing experience, including content creation, paid social, and performance analysis.
  • Strong writing, editing, proofreading, organization, and communication skills.
  • A proactive, curious, ambitious, and collaborative marketer who takes ownership and initiative.
  • Experience in association, nonprofit, membership organization, event marketing, or professional services is a plus but not required.

Nice to have: two additional items aligned with the role: experience building emails and automated campaigns in a marketing automation platform; HubSpot experience strongly preferred; nonprofit or association marketing experience a plus.

  • Experience building emails and automated campaigns in a marketing automation platform; HubSpot experience is strongly preferred.
  • Nonprofit or association marketing experience is a plus.

Benefits you get: 100% employer-paid medical, dental, life and disability insurance; generous paid leave and holidays; parental leave; 401(k) with match; professional development support.

  • 100% employer-paid medical, dental, life & disability insurance premiums for employees
  • Generous paid leave + holiday office closures
  • Parental leave
  • 401(k) with robust match
  • Professional development support
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National Association of Landscape Professionals

3.7 Glassdoor

The National Association of Landscape Professionals is the national trade association representing an industry of nearly 1 million professionals. NALP promotes and advocates for the industry, provides the best education and training and certifies industry pros through the Landscape Industry Certified program. Join NALP and reach your business and professional goals. NALP member companies specialize in lawn care, landscape design and installation, landscape maintenance, tree care, irrigation and water management, and interior plantscaping. Members also include students, consultants, industry suppliers, state associations and affiliate members.

Founded in 2005
Fairfax, Virginia, USA
181 employees (17 in marketing)
61% recommend to a friend

Traffic Signals

Monthly Visitors
19.3K
Monthly Google Ads Budget
$272
Traffic Source Mix
Search
55.9%
Direct
24.8%
Referral
14.3%
Social
0.5%
Paid
4.4%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
12 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

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