Responsibilities

• Develop and execute digital marketing and marcom programs through campaigns and promotions, email marketing, search engine marketing, content marketing, and social media to improve customer relationships and enable customers to find, select, design and buy Murata components.
• Digital Marketing strategy: Develop digital marketing plans that elevate Murata's innovative products, applications, and technologies; work closely with business units and global teams on strategy, roadmap, and execution.
• Campaigns and new product introductions: Execute regional programs and campaigns that promote key products, applications, technologies, and technical content to drive customer engagement.
• Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in-person and virtual events, etc.
• Content development: Drive and influence content creation that elevates digital marketing programs and increases customer actions.
• Customer-focused messaging: Create consistent, customer-focused value propositions; identify and coordinate messaging development with key stakeholders.
• Stakeholder alignment: Manage partnership with product divisions, sales, and marketing to ensure digital marketing strategy and programs meet business goals; coordinate with global counterparts to align on strategy.
• Data analysis and reporting: Utilize data to provide analysis and reporting to assess digital marketing performance and customer behavior, create strategies, and guide/measure execution; assess engagement on Murata.com and external sites.