Digital Marketing Manager For Multi State Homecare Agency at OurCare Health | Tampa, FL | $70K/yr – $90K/yr

OurCare Health

Digital Marketing Manager For Multi State Homecare Agency

Tampa, FL (Remote)

$70K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing and local SEO for OurCare Health as Digital Marketing Manager, owning local presence, CRM-driven lead handling, and community partnerships to grow census.

Own local SEO program and Google Business Profiles across service locations
Must-have: 3–7 years in digital marketing with local SEO, GP management, and CRM familiarity
Standout: Strong cross-channel experience with referrals, community partnerships, and healthcare marketing

Job Description

Responsibilities

Digital Presence & Local SEO
Manage and optimize Google Business Profiles for all service locations
Monitor and improve local search rankings for home care related searches
Coordinate website updates, landing pages, and SEO strategy
Monitor website analytics and conversion performance
Reputation Management
Respond to Google and Facebook reviews
Implement systems to generate new reviews from families
Maintain strong online reputation across platforms
CRM & Lead Management

Requirements

3–7 years experience in digital marketing, growth marketing, or lead generation
Experience with local SEO and Google Business Profiles
Familiarity with CRM systems such as HubSpot
GoHighLevel
Salesforce
Strong analytical mindset with ability to track marketing performance
Excellent written communication skills
Ability to work independently and manage multiple initiatives
Experience in healthcare, senior care, or home care is preferred but not required.

Preferred

Experience in healthcare, senior care, or home care is preferred but not required.

OurCare Health

OurCare provides In-Home Support Services to help seniors remain independent and give families peace of mind. We inspire lasting relationships between care-givers and care-recipients.In order to serve our mission of empowering communities by nurturing human connection, we recognized early-on that OurCare must operate a very different business model as compared to the traditional home health care industry. We decided to decentralize our operations, and commit ourselves to having a local presence in each of the communities we service. Having a local presence provides communities with access to a very human-side of our organization. We refer to these local offices as Regional Service Offices, and they are managed by our Regional Executives. We are actively identifying new service areas and are committed to opening new Regional Service Offices nationally.

Sarasota, Florida, USA

17 employees

www.OurCareHealth.com