Digital Marketing Manager

Rockville, MD (On-site)

$101K/yr – $155K/yrMid Level5+ years exp

Posted 6 weeks ago

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Job Summary

Own end-to-end B2B digital demand engine focused on paid media, web conversion, and lifecycle campaigns for Life Sciences buyers.

  • Strategy & Planning: Build campaigns and revenue-aligned digital plans.
  • Execution & Measurement: Run briefs, paid media experiments, landing pages, and email nurture with analytics and attribution baked in.
  • Governance: Maintain GA4/GTM, pixel health, tagging taxonomy, dashboards, and privacy/compliance.

Job Description

  • Strategy & Planning: Build quarterly digital plans aligned to campaigns, personas, launches, and revenue targets.
  • Campaign Execution & Optimization: Create briefs with objectives, audiences, messaging, and KPIs; architect paid media accounts and tests; optimize for CVR, CPL/CPA; collaborate with SEO/SEM Specialist on SEM.
  • Web & Landing Pages: Drive web strategy with conversions focus; build/test landing pages and forms; run A/B tests to improve KPIs.
  • Email & Marketing Automation: Manage nurturing, scoring, routing logic, and deliverability; collaborate with MarCom and PMM on content and with Commercial Ops on execution.
  • Analytics & Attribution: Maintain GA4 and GTM configurations, conversion events, pixel QA; maintain attribution taxonomy; partner with Salesforce/CRM and Commercial Ops on dashboards.
  • Reporting & Compliance: Report weekly/monthly on CTR, CVR, CPC, CPL/CPA, MQL/SQL, pipeline/revenue influence; ensure brand, privacy compliance and data hygiene.
  • Content & Campaign Collaboration: Collaborate with Product Marketing on audience/offer/message fit and content briefs; coordinate with Campaign & Events for digital campaigns and event promotion.
  • Tech & Tracking: Manage cookies consent and data hygiene across channels; ensure accurate pixels and data flows for measurement.
  • Cross-Functional Alignment: Work with Marketing Ops to keep automation in sync with sales and revenue goals.
Meso Scale Diagnostics logo

Meso Scale Diagnostics

3.1 Glassdoor

Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples. MSD’s proprietary MULTI ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. MSD’s technology has been widely adopted by researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide for its high sensitivity, excellent reproducibility, and wide dynamic range. Throughout its history, MSD has continued to evolve its technology platform to enable researchers to solve complex biological questions and, as the Company looks toward the future, it is expanding into clinical applications and the emerging fields of personalized medicine and companion diagnostics.

Founded in 1995
Rockville, Maryland, USA
1K employees
60% recommend to a friend
25% CEO approval

Traffic Signals

Monthly Visitors
70.9K
Traffic Source Mix
Search
52.9%
Direct
39.2%
Referral
6.4%
Social
1.3%

Headcount Trend

Current headcount: ~1K