Responsibilities

• Media Buying across YouTube, Facebook, TikTok, Google; managing $50k-$75k/day on YouTube.
• Forecasting scenarios to hit targets; mapping ad metrics and improving forecasts via CPC and conversion-rate changes.
• Data-Driven Decision Making: analyze performance data for ads, landing pages, and offers.
• Funnel Strategy: identify underperforming funnel pages to increase conversion rate and revenue.
• Creative Strategy: collaborate with the creative team to drive new angles and overall strategy.
• Brainstorm new growth strategies and campaign ideas to differentiate from competitors.
• Competitor Research: analyze what's working in niches to inspire ads and funnels.

Requirements

• 1+ years direct response marketing experience
• Self-starter with initiative; able to manage multiple projects in a fast-paced environment
• Intellectually curious; "That's interesting" drives discovery of what, why, and how
• Tenacious and persistent until you succeed
• Resilient; able to get up and continue toward goals
• Highly analytical and data-driven; decisions guided by data
• Detail oriented
• Highly organized with excellent written and verbal communication
• Proficient with Microsoft Office suite (Excel, PowerPoint, Word)
• Experience building ad account structures aligned with CA best practices
• Ability to manage 5-7 client accounts and maintain strong client relationships

Benefits

• Salary: $65,000 - $100,000 OTE
• Full benefits after 3 months of employment
• Vision
• Dental
• Medical
• Great career growth opportunity working with A players in Operations, Sales, Creative, and Media Buying
• Company leadership events and industry conferences