$Mathnasium - The Math Learning Center logo$

Digital Marketing Manager

Los Angeles, CA (Hybrid)

$80K/yr – $115K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the analytics-driven optimization of centralized digital marketing programs by monitoring campaigns, reporting and deep-dive analysis to improve enrollments and bottom-line performance.

Track campaigns across Google Ads, Meta, and Google Analytics to measure performance.
Drive insights through weekly reporting, deep-dive analyses, and budget optimization to support program growth.

Job Description

Responsibilities

Performance Monitoring: Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analytics.
Reporting: Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improvement.
Deep-Dive Analysis: Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experience.
Budget Optimization: Recommend marketing budget adjustments based on historical performance and data-driven insights.
Market Insight: Monitor competitor activity and broader market trends, sharing significant findings with senior management.
Franchisee Support: Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps.
Documentation: Support the creation and maintenance of standard operating procedures for marketing programs.

Requirements

2–3 years of digital marketing, performance marketing, or analytics experience (agency experience a plus)
Strong knowledge of advertising platforms and data analysis
Proficiency in Google Analytics strongly preferred
Bachelor’s degree required
Excellent written and verbal communication skills
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

Benefits

Flexible schedule
Paid time off
Health insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
401(k)
401(k) matching
Referral program

$Mathnasium - The Math Learning Center logo$

Mathnasium - The Math Learning Center

4.1 Glassdoor

The Mathnasium MissionTeach children math so they understand it, master it, and love it. Math can change their lives, and they can change the world. Mathnasium makes math make sense, building children's confidence and a deep understanding and lifelong love of mathematics. With more than 1,000 locations on four continents, our franchised and company-owned learning centers provide tutoring from pre-K through high school.The Mathnasium MethodTM increases a child's math competency and improves their lives by opening the doors to higher education, greater career opportunities, and a better future. It is in that sense that we aim to change the world ... one child at a time.Our teaching method, the Mathnasium MethodTM, is the life’s work of Larry Martinek, Mathnasium’s Chief Instructional Officer and a teacher and math teaching consultant in the Los Angeles area for more than 35 years. The Mathnasium MethodTM uses a time-tested, customized program which stems from a unique assessment to identify what students need to improve their math skills. We offer personalized instruction, proprietary worksheets, and games to build Number Sense and provide a fun and supportive environment in which children can learn and practice math.

Founded in 2002

Los Angeles, California, USA

6.8K employees

www.mathnasium.com

81% recommend to a friend

89% CEO approval