Digital Marketing Manager at Masterpiece Advertising | Atlantic City, NJ | $55K/yr – $67K/yr

Masterpiece Advertising

Digital Marketing Manager

Atlantic City, NJ (On-site)

$55K/yr – $67K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own digital marketing across paid media and SEO with a data-driven loop from keyword research to analytics, while weaving AI into workflow for faster, ROI-driven campaigns.

Growth & Demand: Design and optimize paid media across Google, Meta, YouTube, and emerging platforms to generate leads and raise visibility.
SEO & Content: Lead keyword research, on-page optimization, and WordPress updates to boost organic traffic and conversions.
Analytics & AI: Analyze data via Google Analytics and Tag Manager and inject AI tools to lift efficiency and outcomes.

Job Description

Responsibilities

Design, implement, and manage integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to generate leads and increase brand visibility.
Conduct keyword research and utilize SEO tools to enhance organic search rankings and improve website traffic.
Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines.
Analyze web analytics data using tools like Google Analytics and Google Tag Manager to generate detailed performance reports and identify opportunities for optimization.
Monitor paid advertising campaigns’ performance through SEM (Search Engine Marketing) strategies including Google AdWords campaigns while adjusting bids and targeting for maximum effectiveness.
Create innovative strategies across Google, Meta, YouTube, LinkedIn, and emerging platforms
Optimize campaigns for performance and ROI
Lead SEO initiatives that increase visibility and conversions
Integrate AI tools to improve campaign efficiency and results
Stay ahead of the latest digital trends and technologies

Requirements

Google Ads Certification (required)
Proven digital marketing and social media expertise
Strong SEO strategy and optimization experience
AI-powered marketing knowledge and workflow experience
YouTube advertising and video campaign management
Geofencing and location-based advertising expertise
Experience managing paid search, display, programmatic, and social campaigns
Strong analytics skills with the ability to turn data into strategy
Technical skills including HTML, CSS, Java Script, SQL for website management
Familiarity with content management systems like WordPress or similar platforms for website updates.
Knowledge of marketing automation tools to streamline campaign workflows and lead nurturing processes.
Ability to analyze data from web analytics tools to generate insights that inform strategy adjustments.
Experience with e-commerce platforms to optimize product listings and promotional campaign

Benefits

Health insurance
Paid time off
Professional development assistance
Tuition reimbursement

Masterpiece Advertising

Atlantic City Advertising Agency * Casino Marketing * Las Vegas Marketing Agency * Business Advertising * Casino AdvertisingMasterpiece is a full-service marketing communications firm with 20 years of agency experience. We specialize in digital, marketing, brand positioning, corporate identity, direct marketing, advertising, public relations, special events, website design, online marketing, social networking, promotional items and signage. Masterpiece represents some of the most well respected companies in the gaming, hotel, resort destination, entertainment, food and beverage, tribal, retail, financial and real estate industries.

Founded in 1993

Atlantic City, New Jersey, USA

15 employees (8 in marketing)

www.masterpieceadvertising.com