Responsibilities

• Leading marketing campaigns from the idea stage through to their execution and implementation
• Researching and staying current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
• Negotiating advertising contracts
• Developing and implementing online marketing programs and strategies to increase sales and revenue for the company
• Shaping and executing our content strategy, managing digital channels, and strengthening brand presence across the buyer journey
• Defining and evolving measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences
• Monitoring and reporting on content and digital campaign performance, using analytics to inform insights and recommendations
• Partnering with subject matter experts to capture insights and turn them into engaging, audience-focused content
• Overseeing content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
• Working with cross-functional teams to discuss plans and marketing strategies

Requirements

• Strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and revenue management
• Working with other department heads and staff to discuss plans and marketing strategies
• Staying current with emerging opportunities in the digital marketing world

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Vision & Dental insurance
• Disability insurance
• Paid holidays
• Opportunities for advancement