Responsibilities

• Digital Marketing & Revenue Conversion
• Design and execute digital campaigns with a clear focus on converting audience engagement into measurable revenue.
• Serve as the primary internal point of contact for the company’s third-party SEO and Google Ads agency, providing direction, reviewing performance, and ensuring campaigns align with business goals.
• Maintain a solid working knowledge of SEO best practices and Google Ads to effectively evaluate agency recommendations, ask informed questions, and communicate results to leadership.
• Collaborate with the agency on keyword strategy, campaign optimization, and performance reviews.
• Website Strategy & Infrastructure
• Lead website strategy in partnership with outside website design vendors.
• Perform minor website updates and ongoing maintenance as needed.
• Maintain working knowledge of website hosting and infrastructure tools including WordPress, Elementor, Figma, DNS, and domain hosting.
• CRM & Marketing Operations
• Utilize HubSpot to manage campaigns, track leads, adjust workflows, and report on funnel performance.
• Maintain accurate campaign data and provide regular reporting on KPIs to leadership.

Requirements

• 5–7 years of experience in digital marketing, account management, or a related field.
• Experience owning and managing social media platforms, including implementing paid campaigns and monitoring performance metrics; content creation and strategy are handled separately.
• Working knowledge of SEO principles and Google Ads sufficient to manage and evaluate a third-party agency relationship.
• Experience serving as an internal liaison to external marketing vendors or agencies.
• Hands-on experience with HubSpot (CRM, campaigns, workflows, and reporting).
• Video editing and AI skills.
• Demonstrated ability to convert digital campaigns into revenue-generating outcomes.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong written and verbal communication skills.

Preferred

• Proven experience managing marketing for live events, entertainment, or experiential brands preferred.
• Familiarity with analytics tools such as Google Analytics and HubSpot dashboards.
• Google Ads and/or HubSpot certification a bonus.