Responsibilities

• Develop and execute digital marketing strategy for financial services and insurance lead generation.
• Execute an integrated digital marketing strategy across paid media, email, remarketing, and owned audiences.
• Align acquisition, retention, and re-engagement strategies to maximize lifetime value and lead quality.
• Own consumer acquisition performance end-to-end, aligning channel strategy with lead quality, compliance constraints, and downstream outcomes.
• Define KPIs, testing strategy, and scaling plans across all channels and products.
• Plan, launch, optimize, and scale campaigns across Google Ads (search, performance max, display, YouTube as appropriate), Meta Ads (Facebook, Instagram), supplemental platforms as needed (Microsoft Ads, programmatic, etc.).
• Optimize campaigns for both form submission and inbound calls
• Manage keyword strategy audience targeting, creative testing, bidding, and pacing
• Oversee media buying across search, social, radio, and television, ensuring accountability and ROI

Requirements

• 5+ years of hands-on performance marketing experience in financial services and/or insurance
• Direct experience with Medicare Advantage, Life Insurance, Property and Casualty, Insurtech
• Mortgage and lending products, Fintech
• Proven success driving form fills, inbound calls, and email-driven conversion
• Experience building and activating first-party audiences
• Deep familiarity with compliance considerations for financial service and insurance marketing
• Must have experience buying media on a CPC, CPM, CPA/CPL basis
• Self-starter with the ability to work independently.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Preferred

• Experience working with remote or distributed teams
• Strong negotiation and relationship-building skills

Benefits

• Competitive compensation package based on experience, divisional growth, and more
• Comprehensive benefits program including Medical, Dental, Vision
• 401k with matching
• Flexible PTO
• Short and Long Term Disability
• Participation in Lending Science's ESOP Plan