Digital Marketing Manager

Wichita, KS (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 5 days ago

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Job Summary

Own and optimize Legend Senior Living's digital marketing program, leading strategy, analytics, and cross-functional collaboration to drive occupancy, leads, and brand awareness, with a strong focus on website performance, SEO, paid media, CRM integration, and data-driven optimization.

Own digital strategy and campaigns
Lead performance analytics and optimization
Collaborate across Marketing, Sales, and Ops

Job Description

Responsibilities

Digital Strategy
Execute and optimize digital marketing strategies that support occupancy, lead generation, and brand awareness.
Partner with Marketing Managers to develop digital campaigns aligned with business objectives.
Analyze performance and recommend data-driven improvements.
Stay current on digital trends, AI, and emerging technologies.
Website & Search
Manage website performance, content updates, and user experience.
Lead SEO, local search, technical SEO, and conversion rate optimization.
Support AI-powered search optimization and website enhancements.
Monitor Core Web Vitals and overall website health.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field required.
5+ years of experience in digital marketing, growth marketing, or demand generation.
Experience working with agencies and cross-functional teams.
Experience managing multi-channel digital marketing programs that deliver measurable business results.
Ability to work primarily in office in Wichita, KS (no remote candidates will be considered).
Ability to travel occasionally.
Experience with:
HubSpot Marketing Hub
Google Analytics 4 (GA4)
Google Ads and Meta Ads Manager

Legend Senior Living

Legend Senior Living was founded in 2001 by industry pioneer Tim Buchanan. Legend Senior LivingTM operates over 70 residences across the United States, offering Independent Living, Assisted Living/Personal Care, Memory Care and Health Care residential options. The LegendTM family of residences includes many distinctive residences that are well-known in and around the residences they serve, and dedicated to fulfilling the company’s mission to enrich and change lives for the better.Legend Senior Living is founded on values of Servanthood, Caring, and Character. Our operating strategies, management methods, values and principles are guided by ethical standards of integrity and honesty supported by our faith.Join Our Family!Being a part of the Legend Senior Living team means a worthwhile, meaningful career. Besides an in-depth training program, we offer beautiful work environments and caring and knowledgeable associates. Everyone involved strives to provide excellent quality of care for our residents and you’ll leave each day feeling deeply satisfied knowing that you made a difference in the life of a senior. If you’re a caring, compassionate, dependable and hardworking individual, we’re waiting for you to join our outstanding Legend Senior Living team.

Founded in 2000

Wichita, Kansas, USA

625 employees (9 in marketing)

www.legendseniorliving.com