Responsibilities

• Own the relationship with the paid social agency covering Meta, TikTok, Pinterest, Reddit, and Snapchat
• Set campaign strategy, goals, and direction — hold the agency accountable to performance
• Review and approve creative briefs, ad creative, and campaign reports
• Ensure paid social strategy is aligned with broader brand and promotional calendar
• Lead weekly paid media meetings with agency partners
• Own email marketing strategy, calendar, and flow architecture
• Oversee and direct the email marketing contractor on day-to-day execution
• Define segmentation strategy and automation flow improvements to drive retention and LTV
• Review campaign performance and iterate on strategy accordingly
• Lead weekly email marketing meetings

Requirements

• 3–5 years of digital marketing experience with a strong mix of paid media, email, and eCommerce
• Experience managing external agencies or contractors and holding them accountable to performance
• Strong understanding of paid social platforms (Meta, TikTok, Pinterest, Reddit, Snapchat) — you don't need to run them, but you need to know how they work
• Experience with email platforms such as Klaviyo and eCommerce platforms like Shopify
• Familiarity with affiliate and influencer platforms (LTK, TikTok Affiliate, etc.)
• Strong understanding of SEO best practices and emerging AIEO trends
• Creative thinker with experience directing or coordinating content production
• Highly organized and self-directed with strong prioritization skills
• Clear, confident communicator across internal teams and external partners

Preferred

• Experience in fashion, lifestyle, or apparel
• Background in consumer marketing
• Experience with Shopify B2B or Shopify Global

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance