Responsibilities

• Own the end-to-end digital marketing strategy for LOVB Clubs, aligning initiatives with recruiting, participation, and revenue targets.
• Develop scalable, repeatable campaign frameworks that drive measurable lead generation for clubs and tournaments.
• Translate top youth business priorities into actionable digital initiatives that accelerate club and tournament growth.
• Identify performance gaps and growth opportunities across the ecosystem and implement solutions that improve conversion and ROI.
• Shift digital marketing from reactive support to a proactive, data-driven growth engine.
• Plan, launch, manage, and optimize paid media campaigns across platforms including Meta, Google, and emerging channels.
• Own campaign setup, targeting strategy, budget allocation, testing plans, and performance optimization.
• Lead centralized demand-generation pilots that can scale across multiple clubs.
• Partner with Brand and Creative to ensure campaign assets are conversion-focused and aligned with LOVB brand standards.
• Continuously test, learn, and iterate to improve cost efficiency, lead quality, and enrollment outcomes.

Requirements

• 4–6 years of experience in digital, growth, or performance marketing.
• Hands-on experience managing paid media campaigns across Meta and Google platforms.
• Strong understanding of full-funnel digital marketing from awareness through conversion.
• Experience managing and optimizing website content through a CMS as part of a broader growth strategy.
• Ability to translate business goals into measurable marketing initiatives.
• Strong analytical skills with experience using performance data to inform decision-making.
• Exceptional organization and ability to manage multiple campaigns simultaneously.
• Clear, confident communicator who can present insights to both marketing and non-marketing stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4–6 years of progressive experience in digital or performance marketing roles.

Preferred

• Experience working with multi-location, franchise-style, or community-based organizations
• Familiarity with youth sports, volleyball, or mission-driven brands
• Experience building scalable marketing pilots or centralized programs across distributed teams
• Experience with marketing automation, CRM platforms, or lead management systems