Responsibilities

• Lead a high-performing digital marketing team responsible for demand generation, content, digital channels, and marketing operations.
• Develop and execute a unified digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels.
• Oversee campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing.
• Direct SEO, SEM, social media, website, and CRO initiatives to maximize reach, engagement, and conversion.
• Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance.
• Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals.
• Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI.
• Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution.
• Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes.
• Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines.

Requirements

• 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership role (healthcare or regulated industries strongly preferred).
• Proven success driving digital lead generation, multi-channel campaigns, and marketing automation.
• Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization.
• Deep understanding of Salesforce Marketing Cloud, Google Ads, Google Analytics, and related marketing technologies.
• Strong analytical and communication skills; data-driven mindset with creative problem-solving ability.
• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).

Preferred

• Master’s degree preferred

Benefits

• Medical, Dental, Vision Insurance Options
• Retirement 401K Plan
• Paid Time Off & Paid Holidays
• Company Paid: Life Insurance & Long-Term Disability & AD&D
• Flexible Spending Accounts
• Employee Assistance Program
• Tuition Reimbursement