Digital Marketing Manager

District of Columbia, USA (Remote)

$70K/yr – $88K/yrMid Level3+ years expFull time

Posted 3 hrs ago

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Job Summary

Lead multi-channel digital marketing and fundraising programs for mission-driven clients, owning client relationships, strategy, and performance across email, paid media, SMS and related channels.

  • Own client relationships and strategy across channels
  • Drive performance and ROI through integrated campaigns and analytics

Job Description

Responsibilities

  • Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
  • Develop integrated digital strategies across email fundraising, paid media, sms, and other digital channels.
  • Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
  • Plan and execute creative, conversion-focused campaigns across channels, with a focus on email fundraising.
  • Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
  • Support email production, including planning, drafting, segmentation, testing, and performance optimization.
  • Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
  • Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
  • Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
  • Prepare client-ready reporting and performance summaries.

Requirements

  • Bachelor’s or Master’s degree in a related field.
  • 3-5+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
  • Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
  • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
  • Experience working within a variety of email marketing and advertising platforms. Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp.
  • Moderate understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
  • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
  • Up-to-date with the latest trends and best practices in digital marketing.

Preferred

  • Extra credit for experience in Engaging Networks, EveryAction (Bonterra), and FundraiseUp

Benefits

  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
Interactive Strategies logo

Interactive Strategies

Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients. Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.

Founded in 2001
Washington, District of Columbia, USA
90 employees (33 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$37.2K
Traffic Source Mix
Search
29.3%
Direct
50.3%
Referral
6.3%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
26 (29% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2