Responsibilities

• Conduct competitor backlink analysis to identify link-building opportunities and enhance domain authority.
• Develop and implement comprehensive digital marketing strategies to increase brand awareness and revenue across HCW Hospitality’s properties.
• Optimize campaigns across paid, earned, and owned media channels, including Google Ads, Meta platforms, travel sites, and SEO.
• Identify and collaborate with authoritative websites, bloggers, and influencers for link placements.
• Stay up to date with search engine algorithms and SEO trends to adjust strategies accordingly.
• Manage retargeting campaigns to recapture potential guests who have engaged with the website but have not converted.
• Implement geofencing strategies to serve location-based ads to potential guests near competing hotels, major event venues, or key attractions, driving foot traffic and bookings.
• Blog Writing & Optimization – Create and optimize blog content based on press releases and information provided by the VP of Marketing to enhance SEO, showcase brand expertise, and engage target audiences.
• Content Syndication – Distribute valuable content across multiple platforms to gain organic backlinks.
• Keyword Research & Optimization – Identify high-ranking keywords and integrate them naturally into content.

Requirements

• 3-5+ years of experience in digital marketing, preferably in the hospitality industry
• Proven track record of successful campaign management and measurable results
• Strong experience in SEO strategy and link-building, preferably in luxury hospitality
• Proficiency in digital marketing tools and platforms, including Google Ads, Meta Business Suite, and CMS platforms
• Certifications in Google Analytics and Google Ads are a plus but not required
• Excellent communication and project management skills
• Creative and analytical mindset, with a passion for delivering measurable results
• Ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

• Certifications in Google Analytics and Google Ads are a plus but not required