Responsibilities

• Manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns end-to-end, owning architecture, budget allocation, testing, and optimization.
• Maintain full-funnel attribution infrastructure including GA4, GTM, UTMs, CallRail, Cometly, and offline conversion reporting.
• Drive the development and growth of referral channels, establishing strong networks and partnerships to expand our market reach.
• Coordinate and oversee day-to-day marketing operations, including advertising, public relations, and digital marketing efforts, in alignment with direction from the Director of Marketing.
• Lead landing page strategy, A/B testing, and conversion rate optimization on WordPress.
• Conduct marketing data analysis to identify challenges and opportunities, tailoring marketing strategies accordingly.
• Stay abreast of the latest trends and technologies in marketing, incorporating innovative tools and practices into our marketing efforts.
• Provide leadership and direction to the marketing team, fostering a culture of creativity and excellence, and serving as the primary day-to-day manager for creative, content, and staff.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing experience with at least 2 years in a lead role.
• Demonstrable hands-on results from paid media campaigns on Google Ads and Meta Ads.
• Proficiency in GA4, GTM, and marketing attribution tools.
• Experience with CRM platforms such as Zoho, HubSpot, Salesforce, or similar.
• Familiarity with WordPress, landing page optimization, and A/B testing.
• Experience in financial services, healthcare, legal, or another regulated industry preferred.
• Management: 3 years (Required)
• Digital marketing: 3 years (Required)
• Relocate before starting work (Required)

Preferred

• Background in lead generation or direct response marketing is a strong advantage.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance