Digital Marketing Manager, Google Store, Platforms and Devices Marketing

Los Angeles, CA (On-site)

$116K/yr – $167K/yrMid Level4+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own site merchandising and launch content for a hardware portfolio, turning shopper-centric insights into optimized product journeys across watches, hearables, accessories, and phones.

Own site merchandising: Develop presentation and product merchandising for hardware, subscriptions, and services to optimize the online shopping experience.
Lead cross-functional launches: Create launch content, modules, and landing pages using shopper-centric thinking to spotlight products.
Set GTM and content direction: Lead go-to-market strategies for new product launches and brand campaigns using data tools and AI to inform content and experiences.

Job Description

Develop site presentation and product merchandising for hardware, subscriptions, and services to optimize the online shopping experience.
Act as the expert for hardware categories (including watches, hearables, accessories, and phones) to meet consumer, business, and brand needs.
Lead the creation of launch content, modules, and landing pages using accurate, "shopper-centric" thinking to spotlight products.
Formulate impactful GTM strategies and site content for new product launches and brand-driving campaigns by leveraging data tools and AI.
Partner with Creative, UX, Analytics, Sales, and Marketing teams to promote the portfolio and ensure a seamless, optimized consumer journey.

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (e.g., digital marketing, product marketing, growth, go-to-market strategy, etc.).
Experience managing cross-functional projects and stakeholder relationships.

Experience supporting the creation of the digital experience for complex products and product portfolios.
Knowledge and experience with online merchandising best practices and e-commerce metrics.
Ability to work with a data and detail-oriented approach.
Passion and facility with AI tools and experience with content management systems.