Digital Marketing Manager at FORZA | Council Bluffs, IA | $80K/yr – $110K/yr

FORZA

Digital Marketing Manager

Council Bluffs, IA (On-site)

$80K/yr – $110K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own a data‑driven demand engine that drives qualified opportunities and converts activity into measurable pipeline, with strong emphasis on attribution, MQL/SQL handoff, and cross‑channel optimization.

Demand Gen & Campaign Ops: Build integrated B2B programs across email, LinkedIn, paid media, SEO, and site experiences to move leads through the funnel.
Lifecycle & Handoff: Manage lead scoring, nurture, and sales handoff to maximize revenue impact and improve MQL/SQL quality.
Analytics & Optimization: Own dashboards, attribution, and ROI reporting to inform leadership and iterate on messaging, channels, and campaigns.

Job Description

Own the end‑to‑end digital demand engine, aligning campaigns from awareness to pipeline with a focus on MQL/SQL quality, attribution, and CRM handoff.

Responsibilities: Build and execute integrated B2B digital demand generation campaigns across email, LinkedIn, paid media, SEO, website, retargeting, and other digital channels.
Develop scalable lead generation strategies that drive qualified opportunities and measurable pipeline growth.
Create and optimize full-funnel marketing programs for both broad market outreach and highly targeted account-based campaigns.
Own digital campaign performance, optimization, and ROI tracking across all major channels.
Develop and manage email marketing strategy, campaign calendars, automation workflows, audience segmentation, nurture sequences, and reporting.
Build and optimize marketing automation workflows that improve engagement, lead qualification, and conversion performance.
Partner closely with Sales and Marketing leadership to improve Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) generation.
Enhance lead scoring, nurturing, and sales handoff processes to maximize revenue impact.
Lead LinkedIn growth initiatives including organic engagement, audience development, paid advertising, and lead generation programs.
Manage and optimize paid media campaigns across multiple platforms.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
3–5+ years of experience in digital marketing, demand generation, growth marketing, marketing automation, or related disciplines.
Proven success managing digital marketing campaigns that generate measurable business results.
Experience with digital marketing platforms, analytics tools, CRM systems, and marketing automation software.
Experience with SEO tools, website analytics platforms, and conversion optimization strategies.
Experience with LinkedIn Ads, Google Ads, or other paid media platforms preferred.
Experience building and optimizing conversion-focused campaigns and lead generation programs.
Experience leveraging AI tools and automation technologies within marketing workflows.
Strong analytical, communication, and problem-solving skills.

Benefits

401(k)
Dental insurance
Health insurance
Vision insurance

FORZA

FORZA is a boutique law firm and consulting firm focused on personalized costumer care and under the highest standards of quality and service. We are the exclusive member in Costa Rica for the Alliot Global Alliance, the 6th largest multidisciplinary alliance of independent professional firms (accounting and law firms), which has a network of more than 180 firm members in 80 countries around the world.Our team is comprised of professionals with more than 20 years of experience in Legal Services, Business Consulting, Taxes, and Accounting Services. Our group’s expertise along with our high-quality standards and professional level, provides us with the opportunity to offer personalized attention based on the needs of our clients, allowing us to be, more than a service provider, a strategic partner to stand up for the company’s continuing challenges.

Founded in 2019

Alajuela, Alajuela, CRI

226 employees (12 in marketing)

forza.legal