Digital Marketing Manager

Seattle, WA (Unknown)

$102K/yr – $143K/yrSenior Level5+ years exp

Posted 4 weeks ago

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Job Summary

Own two critical growth pillars: manage and optimize the Flexe.com presence with WordPress and SEO, then drive demand-gen momentum through automated nurture and CRO programs that move visitors to pipeline.

  • Website & SEO ownership: oversee WordPress site health, performance, and crawlability to boost organic visibility.
  • Demand Gen execution: build marketing automation, landing pages, and conversion rate improvements that accelerate pipeline.
  • Cross-channel campaigns: orchestrate integrated efforts across organic, email, web, and social, including webinars and events.

Job Description

  • Website, WordPress & Organic Growth (SEO / AEO)
  • Own, build, and continuously improve Flexe's web presence (i.e., Flexe.com) on WordPress (Elementor, WP Rocket, Yoast), fronted by Cloudflare, including hands-on publishing and page building.
  • Improve and protect site performance, including page speed and Core Web Vitals, to deliver a fast, high-quality experience across mobile and desktop.
  • Manage technical site health and SEO hygiene: redirects, canonical tags, robots and crawl directives, XML sitemaps, and schema / structured-data markup.
  • Lead website projects end-to-end, including site consolidation and migrations, information architecture, and partnering with engineering to make self-serve product surfaces crawlable and indexable by search engines and AI assistants.
  • Grow organic visibility across traditional search and AI answer engines (SEO + AEO); own the SEO/AEO toolset and a top-keyword content program, and maintain the content/article hub.
  • (50%) Demand Generation
  • Build and run marketing automation, email, and nurture programs (Pardot/Outreach), including lifecycle and newsletter / subscriber-growth programs.
  • Build and optimize landing pages and conversion paths (CRO) that turn traffic into pipeline.
  • Build and execute integrated campaigns across organic, email, web, and social that accelerate pipeline; partner with the paid-media owners (agency / RevOps) on the web and landing-page side.
  • Help orchestrate webinars end-to-end, including registration pages, email promotion, reminders, and post-event follow-up.
  • Provide support for events and field-marketing activations as needed.
  • Manage lead capture, forms, and routing hygiene, and report on demand-generation program performance in partnership with RevOps on attribution and tracking (GTM).

Marketing Team

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