Responsibilities

• Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
• Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
• Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
• Play a leadership role in advancing digital retailing initiatives, supporting a seamless online-to-offline purchase experience.
• Analyze marketing performance data and provide strategic recommendations to improve efficiency, scalability, and ROI.
• Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
• Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
• Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
• Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
• Stay informed on emerging trends in automotive retail, digital marketing, and consumer behavior

Requirements

• Education: - Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field required
• Experience: - 5–8+ years of experience in digital or performance marketing - Experience managing external agencies or marketing partners with accountability for results - Experience in automotive, retail, or high-volume lead generation environments strongly preferred - Prior experience leading or mentoring team members Skills & Competencies: - Strong strategic mindset with the ability to translate data into actionable marketing decisions - Deep understanding of digital advertising, lead generation, and conversion optimization - Familiarity with digital retailing tools and evolving automotive customer journeys - Strong analytical and problem-solving skills with a focus on measurable outcomes - Excellent communication and presentation skills, with the ability to influence stakeholders at all levels - Strong organizational skills with the ability to manage multiple initiatives simultaneously - Ability to balance strategic leadership with hands-on execution