Responsibilities

• Website & Digital Platform Management Manage and maintain the Discover Denton website, including content updates, partner listings, event calendars, landing pages, and visitor-facing information.
• Serve as the primary administrator for the organization’s website, CMS, and CRM/database systems.
• Create, edit, publish, and optimize website content to ensure consistency with organizational goals, brand standards, and visitor engagement strategies.
• Support web-related initiatives including booking tools, digital integrations, advertising placements, and user experience enhancements.
• Collaborate with internal teams and community partners to maintain accurate and timely digital content.
• Social Media & Audience Engagement – Manage Discover Denton’s social media platforms including content planning, scheduling, publishing, audience engagement, and community management.
• Develop and implement social media campaigns that support destination marketing initiatives, events, tourism promotion, and organizational priorities.
• Monitor social media trends, audience insights, and engagement metrics to optimize content effectiveness and audience growth.
• Maintain brand consistency and messaging across all digital communication channels.
• Digital Marketing & Content Support – Assist in the development and execution of digital marketing campaigns, email marketing initiatives, newsletters, advertising campaigns, and promotional materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Hospitality, Tourism, or a related field preferred.
• Minimum of two (2) years of experience in digital marketing, destination marketing, social media management, communications, or a related field.
• Equivalent combinations of education and relevant experience may be considered.
• Knowledge of digital marketing strategies, social media management, website administration, and audience engagement practices.
• Knowledge of SEO/SEM principles, email marketing platforms, content management systems (CMS), customer relationship management (CRM) systems, and analytics tools.
• Experience with WordPress, Simpleview, or similar tourism-related CMS/CRM platforms preferred.
• Proficiency with Microsoft Office applications and digital marketing technologies.
• Strong written, verbal, organizational, and communication skills.
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Ability to think strategically and independently while maintaining attention to detail and brand consistency.

Preferred

• Experience working within a Destination Management Organization (DMO/DMMO), hospitality organization, tourism entity, or related industry preferred.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Hospitality, Tourism, or a related field preferred.