Digital Marketing Manager at DECOPAC INC. | Ramsey, MN | $90K/yr – $130K/yr

DECOPAC INC.

Digital Marketing Manager

Ramsey, MN (Hybrid)

$90K/yr – $130K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive DecoPac’s marketing strategy and campaign execution across digital channels with calendar management and cross-functional leadership.

Owns planning and measurement of the marketing calendar and campaigns.
Must-have: 5 years marketing/communications with digital experience in B2C or B2B.
Standout: Leads Communication/Social Media Specialists and cross-functional teams.

Job Description

Responsibilities

Brings a strategic lens to DecoPac marketing efforts through the ongoing management, planning, development and measurement of our overarching marketing calendar and collaborate cross-functionally to drive our business goals.
Develops digital marketing communication plan(s) to achieve business goals.
Ensures the execution, deployment and measurement of identified content is achieved.
Provides vision to aid supporting departments in the design and content of identified projects/campaigns.
Builds and execute content plans for DecoPac.com, email and social.
Collaborates with product, design/development, sales, customer technology and leadership to determine the goals of projects and strategize communication plans to meet these goals.
Advises leadership and key stakeholders on communication plans.
Implements internal/external marketing materials, inclusive of in store point of purchase cake books and decorating training materials.
Manages communication best practices while ensuring consistent DecoPac branding.
Builds brand awareness through our social media platforms.
Analyzes results from each program/campaign to enable continuous improvement.
Creates and manages all advertising campaigns that align with DecoPac growth objectives and budgets
Plans, tracks, and reports on marketing spend to annual budget.
Manages and leads Communication/Social Media Specialist(s), interns and/or similar role.

Requirements

BA/BS in business, marketing or equivalent.
5 years marketing, marketing communications, e-commerce, product management, work experience with at least 3 years of digital marketing experience within a B2C or B2B environment.
Broad business acumen with project management capabilities. Consumer / food products, branding and packaging experience a plus.
Experience running search advertising campaigns with Amazon, Walmart and/or Google.
In-depth knowledge / skills in:
Marketing communications.
Presentation skills – comfortable in delivering a message utilizing common presentation applications.
Analytical skills – has experience in reviewing and understanding research, developing goals and KPI’s, and measuring results.
Natural tendency to be curious, positive, and creative
Solid work experience working with cross functional teams
Positive, interpersonal skills a must.
Ability to travel –Up to 10%

Preferred

Natural tendency to be curious, positive, and creative
Solid work experience working with cross functional teams
Positive, interpersonal skills a must.

Benefits

All full time employees working an average of thirty (30) hours or more will be eligible to enroll in a comprehensive benefit package.

DECOPAC INC.

Company Overview:DecoPac is the world's largest supplier of cake decorations to professional cake decorators and bakeries in the world. Headquarters are in Anoka, Minnesota a suburb of Minneapolis.Quite simply, we bring you the newest and the best premium-quality products that lead the industry; unique products with market-tested customer appeal. We also offer distinctive, innovative products that are specifically designed to boost your bakery’s sales and profitability.We are especially proud of our quality and safety. Our super-sharp graphic images, bright colors and premium ingredients; all are backed by our 100% quality guarantee. And all of our products undergo extensive safety testing, so you can be sure you’re getting only the best for your customers.Our 100% Quality Guarantee:DecoPac unconditionally guarantees the quality of every product we sell. If any product fails to perform as demonstrated or expected, simply return it for replacement or a full refund.Full-Line Supplier:DecoPac offers you everything necessary for cake decorating, from the hottest licensed characters to icing tips, from PhotoCake® consumables to wedding cake supplies. We are your ONE-STOP SHOP. We understand your business and can help anticipate your cake decorating needs, making your job easier and leaving you more time to make and sell cakes!Let's make memories together!

Founded in 1919

Anoka, Minnesota, USA

207 employees (23 in marketing)

www.decopac.com