Drive CrossCountry's digital presence across website management, paid search, and AI-powered optimization to support growth and acquisitions.

• Own CrossCountry's website, ensuring content accuracy, performance, and brand alignment.
• Coordinate with internal stakeholders to reflect evolving services, acquisitions, and brand.
• Proactively identify website enhancements and performance improvements, bringing ideas before issues arise.
• Serve as the internal digital lead on website redesigns, coordinating with agencies on technical requirements, reviews, testing, and implementation.
• Manage vendor and agency relationships related to our digital channels, including the external web developer.
• Lead a high-volume paid search program across multiple campaigns, leveraging AI-assisted workflows for optimization analysis, targeting, and reporting.
• Plan, execute, and optimize programmatic and third-party digital campaigns aligned with growth priorities and audiences.
• Partner with the content lead on organic search strategy to align paid and organic efforts.
• Track and report digital performance metrics to optimize channel mix, targeting, and ROI.
• Evaluate and recommend new paid media channels, platforms, and technologies to expand digital reach as needs evolve.

Requirements

• 6+ years of digital marketing experience in professional services, consulting, or B2B environments.
• Hands-on experience with AI-powered digital marketing tools with curiosity to explore new capabilities.
• Demonstrated experience managing a corporate website, including WordPress proficiency.
• Strong paid search expertise including strategy, bid management, and performance reporting.
• Familiarity with programmatic and third-party digital advertising, including execution and vendor management.
• Solid understanding of how paid and organic search work together, including SEO principles and AI-driven shifts.
• Strong project management skills coordinating across multiple stakeholders and initiatives.
• Detail-oriented and structured with a track record of end-to-end program ownership.
• Effective communication and collaboration across technical and non-technical teams.

Preferred