Responsibilities

• Execute and optimize integrated digital marketing campaigns across paid search, paid social, display, email, and website initiatives.
• Support performance media campaigns across platforms such as Google Ads, Meta, LinkedIn, and Microsoft Advertising, applying best practices in targeting, bidding, testing, and budget pacing.
• Monitor campaign performance and contribute to data-driven optimizations and experimentation strategies.
• Analyze campaign and website data (e.g., GA4, platform dashboards) and contribute to performance reporting and actionable insights
• Assist in implementing SEO best practices, including on-page optimization, content alignment, and technical recommendations
• Support development and execution of email and lifecycle marketing programs, including segmentation, automation, A/B testing, and reporting
• Collaborate with UX, design, and development teams to support landing page optimization and user experience improvements
• Apply AI-enabled tools and emerging techniques to improve campaign targeting, efficiency, and performance
• Stay current on digital marketing trends, platform updates, and emerging areas such as AI-powered search and content discovery (GEO)
• Contribute to internal collaboration and client workstreams by providing insights, updates, and recommendations

Requirements

• 2–4 years of experience supporting performance-focused digital marketing campaigns
• Experience with digital advertising platforms (Google Ads, Meta, LinkedIn) and analytics tools such as GA4
• Familiarity with campaign optimization techniques, including A/B testing, audience targeting, and conversion tracking
• Ability to analyze data, identify trends, and contribute to performance improvement recommendations
• Understanding of core digital marketing disciplines, including paid media, SEO fundamentals, and conversion optimization
• Experience with email marketing or marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud)
• Familiarity with CMS platforms (WordPress, Drupal) and basic HTML/CSS
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong communication skills and ability to collaborate across teams

Preferred

• Exposure to AI-driven marketing tools or automation platforms.
• Experience with nonprofit, healthcare, or mission-driven campaigns

Benefits

• Industry leading year-end bonuses and profit-sharing opportunities
• 401K plan with unlimited access to investment advisors
• High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA)
• Hybrid working environment with 3 days in the office and 2 days remote
• Comprehensive Vacation, Sick, Personal Leave program
• 12 Company paid holidays/personal day
• Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support
• Short-term and long-term disability coverage paid in full by the company
• Term life insurance paid by the company
• Professional development, training programs, and industry certifications