Responsibilities

• Develop and oversee digital marketing strategies aligned with client goals and key performance indicators.
• Coordinate with internal specialists across SEO, PPC, social media advertising, email marketing, and web development to ensure campaigns are cohesive and strategically aligned.
• Monitor campaign performance across marketing channels and make data-driven adjustments to improve outcomes.
• Review marketing assets, campaigns, and initiatives to ensure accuracy, quality, and consistency with client strategies.
• Communicate regularly with clients and internal teams regarding strategy, performance updates, and recommended improvements.
• Prepare bi-weekly and monthly performance reports summarizing results, insights, and next steps.
• Work with the project manager to ensure deliverables are implemented on schedule and meet client requirements.
• Stay current on digital marketing trends, platforms, and technologies and apply relevant insights to strengthen client strategies.

Requirements

• Demonstrated experience managing digital marketing strategies across multiple channels.
• Strong working knowledge of SEO, PPC, social media advertising, email marketing, and digital marketing analytics.
• Experience coordinating cross-functional marketing teams or collaborating with specialized marketing partners.
• Strong analytical skills and the ability to interpret campaign performance data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills with the ability to explain marketing strategies clearly to clients.
• Experience working in an agency environment or managing multiple client accounts is preferred.