Responsibilities

• Manage the day-to-day relationships with paid media, SEO, public relations, and other external marketing agencies
• Serve as the primary contact for routine agency communication, meetings, approvals, and follow-up
• Establish clear agency objectives, deadlines, budgets, reporting requirements, and performance expectations
• Review paid media strategies, campaign performance, targeting, creative, attribution, and budget allocation to ensure alignment with company goals
• Hold agency partners accountable for performance and work with them to address underperforming campaigns, missed deadlines, or strategic gaps
• Escalate significant performance concerns, budget recommendations, strategic changes, and business opportunities to the Senior Director of Marketing
• Manage the public relations agency’s day-to-day activities, including editorial calendars, press releases, product announcements, media outreach, interview opportunities, award submissions, and performance reporting
• Coordinate agency activities with internal product launches, promotions, events, trade shows, content initiatives, and company announcements
• Manage website content updates and digital merchandising initiatives across company websites
• Regularly review company websites for accuracy, functionality, brand alignment, and conversion opportunities

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
• 7+ years of experience in digital marketing, performance marketing, e-commerce, or a related discipline
• Demonstrated experience managing external marketing agencies, vendors, or strategic partners
• Strong working knowledge of Google Ads, paid social media, campaign optimization, attribution, and ROAS measurement
• Ability to evaluate agency strategies, budgets, reporting, and campaign performance without personally managing campaigns day to day
• Experience managing or working closely with a public relations agency strongly preferred
• Demonstrated expertise in landing page optimization, UX/UI best practices, conversion rate optimization, and digital customer journeys
• Strong knowledge of e-commerce and experience supporting strategies that drive online sales and lead generation
• Working knowledge of SEO principles and their integration into broader digital marketing strategies
• Proficiency in analytics and reporting tools, including Google Analytics 4, Google Search Console, SEMrush, Looker Studio, and similar platforms

Benefits

• Immediate Health Coverage: Medical, Dental, and Vision insurance available from day one, effective the following month (no waiting period)
• Quarterly Bonus Program: Performance-based bonuses awarded quarterly to recognize your contributions
• 401(k) with Company Match: Invest in your future with matching contributions from BendPak up to 3%
• Fully Paid Life Insurance: Complimentary life insurance policy provided at no cost
• Short & Long-Term Disability: Company-paid disability insurance to ensure peace of mind
• Paid Holidays: Enjoy 7 paid holidays annually
• Vacation That Grows with You: Generous vacation policy, with additional days awarded for long-term service.