Responsibilities

• Working in close collaboration with the Director of Marketing, develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention in line with company goals.
• Own the marketing automation platform (HubSpot) including campaign setup and execution to manage end-to-end digital campaigns including PPC, paid social, and email.
• Manage the execution of lead data management, ensuring high-quality, well-structured segmentation (e.g., application, industry) to unlock scalable, data-driven targeting and maximize campaign effectiveness.
• Design and implement A/B testing strategies to improve campaign performance and conversion rates.
• Experience with Salesforce to track lead status, review lead funnel progress, and maintain data integrity in collaboration with the Director of Comm Ops.
• Ensure all campaigns adhere to approved strategic briefs, maintain brand consistency, and leverage AI driven tools to optimize performance and personalization.
• Use data-driven insights to analyze KPIs, including traffic, engagement, conversion rates, and ROI.
• Evaluate and pilot emerging digital channels, platforms, and tactics to expand reach and drive incremental growth.

Requirements

• Bachelor’s degree in marketing, communications, or a creative discipline
• 3+ years of relevant experience in digital marketing.
• A strong preference for experience in healthcare or life science industries.
• Strong proficiency in HubSpot required.
• Experience in SEM, SEO, and Google Analytics.
• Excellent project management skills with a natural curiosity and a desire to collaborate across departments.
• Highly organized, adaptable, and results-driven with a strong sense of urgency in a fast-paced environment.

Benefits

• Competitive salary and equity.
• Generous benefits package including health, dental, and vision.
• Ongoing professional development and training opportunities.
• A collaborative and innovative work environment.
• The opportunity to be part of a company at the forefront of synthetic biology and innovation.