Responsibilities

• Execute integrated digital marketing strategies that strengthen brand visibility, relevance, revenue growth, and engagement across key platforms and channels.
• Support how brand is discovered, experienced, and chosen through modern storytelling, omnichannel activation, and audience-first digital experiences.
• Ensure all digital initiatives align with brand standards, commercial priorities, and regulatory guidelines.
• Drive integrated campaigns across digital, live events, content, public relations, and field channels to expand visibility, demand, and market share.
• Manage social media channels, content calendars, publishing cadence, and audience engagement across platforms.
• Build engaged digital communities that create advocacy, loyalty, recurring interaction, and trust beyond passive followers or impressions.
• Develop content and programs that spark conversation, participation, UGC, and sustained momentum.
• Coordinate creators, influencers, ambassadors, and strategic partnerships that expand awareness and credibility.
• Support creation and optimization of high-performing content across owned, earned, paid, and emerging channels.
• Execute full-funnel demand generation campaigns across paid media, search, social, retargeting, email, SMS, and nurture and automation journeys.

Requirements

• Bachelor’s degree preferred, or equivalent combination of education and experience.
• Minimum four (4) years of experience in digital marketing, demand generation, marketing operations, or related functions.
• Experience managing paid media, CRM, automation, analytics, website optimization, and lead generation programs.
• Experience with Salesforce, NetSuite, Marketo, or comparable platforms.
• Willingness to travel and support events outside standard business hours.

Preferred

• Experience with AI tools and modern digital technologies preferred.
• Experience within medical devices, aesthetics, healthcare, beauty, or regulated industries preferred.