Responsibilities

• Develop and implement account-based marketing strategies to target key accounts and drive engagement.
• Advise marketing stakeholders on cross-channel ABM strategies and campaign structures that integrate digital advertising, email marketing, social media, content, and other tactics
• Collaborate with marketing and sales teams to ensure alignment on target accounts, messaging, tactics and campaign objectives
• Leverage intent data to track account engagement relevant to our products and priority campaigns to inform campaign strategy
• Develop and create ABM campaigns to drive brand awareness, customer engagement, and demand generation
• Orchestrate the account-based strategies for digital marketing campaigns across various channels, with an emphasis on programmatic, SEM and paid social
• Lead integration efforts across Salesforce, Marketo and various marketing channels to ensure accurate and comprehensive marketing attribution and sales alignment
• Monitor and optimize campaigns to identify high-performing creative, improve targeting, and optimize CTR and CPM
• Own relationships with key agency partners and vendors to ensure consistency and compliance with external ABM activations
• Analyze data and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and identify relevant marketing influence on Salesforce leads and opportunities