Responsibilities

• Develop and execute multi-channel digital marketing campaigns, promotions, and product launches for 4WP and ORW.
• Manage, onboard, and mentor direct reports as the digital marketing team grows.
• Lead paid media strategy across platforms such as Google, Meta, YouTube, Shopping, search, display, and remarketing.
• Manage social media strategy, content calendars, publishing, engagement, and performance reporting.
• Lead the concept development and delivery of digital assets, including website banners, landing pages, email campaigns, social media content, digital advertisements, and eCommerce content.
• Collaborate with eCommerce, Product, Retail, Sales, and Events teams to support promotional, product, and brand initiatives.
• Manage outside consultants, agencies, and creative vendors, holding them accountable for execution, optimization, reporting, and results.
• Manage digital marketing budgets, channel allocation, campaign optimization, and performance reporting.
• Oversee CRM strategy, customer segmentation, automated workflows, and platform adoption.
• Manage email, SMS, triggered communications, retention, reactivation, and post-purchase marketing programs.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Graphic Design, or a related field, or equivalent professional experience.
• Five or more years of experience in digital marketing, creative marketing, brand management, or a related role.
• Previous experience managing employees, marketing campaigns, creative projects, agencies, consultants, or vendors.
• Strong understanding of paid digital advertising, email and SMS marketing, social media, CRM, eCommerce, website content, and campaign analytics.
• Experience managing digital marketing budgets and evaluating campaign performance and return on investment.
• Familiarity with marketing technology, analytics dashboards, customer segmentation, and automated workflows.
• Experience working with creative and design tools such as Adobe Creative Suite or similar platforms is preferred.
• Ability to interpret campaign data and translate results into actionable recommendations.
• Strong understanding of brand development, visual storytelling, and maintaining consistency across multiple channels.
• Excellent written and verbal communication, organization, and project management skills.

Preferred

• Experience in the automotive, off-road, powersports, retail, or aftermarket accessories industry.
• Knowledge of SEO, paid search, paid social media, marketing automation, CRM systems, and web analytics platforms.
• Experience supporting a multi-location retail or eCommerce business.
• Familiarity with off-road vehicles, aftermarket products, and the enthusiast lifestyle is a plus.