Digital Marketing Lead at Unconventional, Inc. | Palo Alto, CA

Digital Marketing Lead

Palo Alto, CA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end digital presence for a tech audience: social, email, and content, with hands-on paid media and performance analytics driving prioritization.

Own social channels and proactive community engagement to grow reach and credibility with a technical audience.
Plan, execute, and optimize paid media across LinkedIn, Google, X and other channels, tied to measurable engagement goals.
Own newsletter, blog, site updates, and UX-aligned content publishing with analytics-driven optimization and SEO/AEO hygiene.

Job Description

Responsibilities

Own day-to-day management of social channels (X, LinkedIn, others as relevant)
Plan, launch, and optimize paid media campaigns across LinkedIn, Google, X, and other channels
Write, publish, and optimize posts that drive reach, engagement, and credibility
Actively engage with the community: replies, comments, DMs, and conversations
Identify and capitalize on timely moments, conversations, and trends
Manage social calendar while staying flexible to real-time opportunities
Track performance and continuously refine what works
Own newsletter strategy and execution (announcements, blogs, research, updates)
Write, build, and send emails that are clear, compelling, and on-brand
Own website updates and blog publishing (CMS-driven)