Responsibilities

• Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns across varying markets with differing needs.
• Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.
• Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.
• Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.
• Work closely with the Marketing Manager to ensure strategy and priority alignment
• Map campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.
• Own reporting for paid media channels, providing actionable insights to leadership.
• Build dashboards in Looker Studio or similar tools to visualize performance.
• Conduct A/B tests, audience segmentation, and attribution analysis to continuously optimize spend and performance.
• Conduct regular performance reviews and identify opportunities for improvement.
• Stay aligned with evolving digital media best practices and platform updates.

Requirements

• Experience: 4+ years of paid media management, ideally in e-commerce. Expertise in Google Ads and Meta Ads required.
• Strong proficiency with Google Business Suite, Meta Ads Manager, Looker Studio, and Google Ads Editor.
• Experience with Google Tag Manager and managing large catalogue product feeds.
• Ability to turn data into an actionable strategy.
• Excellent communication, leadership, and project management skills.
• Comfortable planning and executing complex campaigns in a fast-paced environment.

Preferred

• Bachelor's degree in Marketing, Business, or a related field.
• Familiarity with the Shopify web platform, Asana workflow management tool, and Microsoft Suite a plus, but not required.
• Strong attention to detail and ability to stay engaged with the day-to-day minutia of campaign management.
• Strategic thinker who owns outcomes and thrives in collaboration.
• Analytical, data-driven, and detail-oriented.
• Brings ideas and flags problems proactively but executes confidently within a defined strategy.
• Entrepreneurial spirit aligned with ERIK'S culture of speed, growth, and results.

Benefits

• A dynamic environment that celebrates smart strategy and measurable wins.
• Genuine opportunities for career growth.
• A hardworking, supportive team that values creativity and collaboration.
• Discounts on the best bike, ski, and snowboard gear in the industry.