Responsibilities

• Support the creation and implementation of digital marketing campaigns across various channels including social media, email, SEM (Search Engine Marketing), and paid search marketing.
• Assist in managing social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
• Conduct keyword research and utilize SEO tools to optimize website content for better search engine rankings.
• Help with website management using content management systems like WordPress and ensure website updates are accurate and timely.
• Analyze web analytics data using Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify opportunities for improvement.
• Collaborate on content creation including copywriting, graphic design using Adobe Creative Suite, Adobe Photoshop, and content management systems to produce engaging digital assets.
• Support the setup of digital marketing campaigns using marketing automation tools and assist with website management tasks such as HTML, CSS, JavaScript, and SQL for technical proficiency.
• Contribute to email marketing initiatives by crafting compelling messages and tracking campaign success metrics.
• Participate in performance marketing activities by optimizing conversion rates through A/B testing and conversion optimization strategies.
• Assist in tracking ROI for social media advertising campaigns and paid search efforts to ensure effective budget utilization

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Business Administration or a related field.
• Basic understanding of SEO principles, tools like SEMrush or Ahrefs is preferred but not required.
• Familiarity with social media platforms’ advertising features (Facebook Ads Manager, LinkedIn Campaign Manager) is a plus.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google Ads (AdWords), and Google Tag Manager is highly desirable.
• Technical proficiency with HTML, CSS, JavaScript, SQL or other web development languages will be advantageous.
• Strong written communication skills with an eye for detail in copywriting and content creation.
• Ability to analyze data reports effectively and translate insights into actionable strategies.
• Enthusiasm for learning new digital marketing tools and staying current with industry trends.

Preferred

• Basic understanding of SEO principles, tools like SEMrush or Ahrefs (preferred)
• Familiarity with social media platforms’ advertising features (Facebook Ads Manager, LinkedIn Campaign Manager) is a plus
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google Ads (AdWords), and Google Tag Manager is highly desirable