Responsibilities

• Run paid social and search-adjacent ads (Meta, TikTok, YouTube, etc.) to grow followers, video views, and streaming traffic.
• Coordinate and track playlist-pitching strategies (DIY and label/label-service partners) to maximize exposure on Spotify, Apple Music, and other platforms.
• Plan and execute release-campaigns (pre-saves, pre-adds, email/DM lists, countdowns, fan-loops) for singles, EPs, and albums.
• Track KPIs (followers, monthly listeners, playlist placements, website traffic, presales, etc.) and optimize spending weekly.
• Work with Artist Manager, Social Media, and PR to align paid and organic strategies.

Requirements

• 2+ years experience in digital marketing, growth, or music-industry marketing.
• Hands-on experience running paid ad campaigns (Meta Ads, TikTok Ads, Google Ads or YouTube) with clear results.
• Understanding of streaming platforms (Spotify, Apple Music, Beatport, etc.) and how playlists and algorithms work.
• Comfort with spreadsheets and basic analytics tools (Excel/Sheets, UTM, CRM-style tracking).

Preferred

• Prior experience working with an artist, label, or music-startup.
• Familiarity with email marketing tools (e.g., Mailchimp, Constant Contact, or music-specific tools).