Digital Marketing & Fan Growth Coordinator

Nashville, TN (Hybrid)

$40K/yr – $45K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own digital marketing campaigns for artists from planning to optimization, shaping fan growth across socials, streams, email, and events.

  • Plan and manage campaigns across social, streaming, and fan-engagement channels to drive growth and awareness.
  • Build rollout plans, calendars, and timelines with content teams and managers.
  • Turn artist moments into content, monitor trends, and optimize campaigns with basic metrics.

Job Description

Own digital marketing campaigns for artists from planning to optimization, shaping fan growth across socials, streams, email, and events.

  • Responsibilities: Plan and execute artist campaigns across social, streaming, and fan-engagement channels to drive growth and awareness.
  • Responsibilities: Build rollout plans, content calendars, campaign timelines, and digital checklists with assigned clients.
  • Responsibilities: Create campaigns that support fan engagement, streaming, pre-saves, ticket sales, and audience growth.
  • Responsibilities: Work with publicity to amplify press wins across social media, email, web, ads, and artist channels.
  • Responsibilities: Turn artist moments into engaging digital content.
  • Responsibilities: Support social strategy and execution across Instagram, TikTok, Facebook, YouTube, X, Threads, and more.
  • Responsibilities: Ideate short-form content concepts for artists, releases, tours, and announcements.
  • Responsibilities: Draft authentic social copy for each artist’s voice.
  • Responsibilities: Coordinate with artists, managers, and creative teams to gather, organize, and deploy content.
  • Responsibilities: Edit or create simple social assets using Canva, CapCut, Adobe Express, or similar tools.
117 Entertainment logo

117 Entertainment

117 Entertainment Group is a multi-faceted entertainment firm specializing in publicity and marketing campaigns for musicians, events and brands as well as artist management and development. Their unique approach centers around the artist as a brand, utilizing new and traditional outreach methods, taking full advantage of broad opportunities to influence and stretch results beyond expectations. 117 represents legendary personalities mainly in country, rock and roll and classic rock genres as well as some of the hottest up-and-coming musicians. Founded by Zach Farnum, the group is one of the fastest-rising companies in Nashville and recognized by industry professionals across the country with a major presence in New York and Los Angeles.

Founded in 2017
Nashville, Tennessee, USA
6 employees (1 in marketing)

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
50.3%
Direct
32.7%
Referral
5.4%
Social
10.5%
Paid
1.2%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)
Marketing Roles Posted (Last 30 Days)
1