Digital Marketing Executive

Michigan, USA (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated SEO and lead-generation initiatives for a performance-driven digital marketing role.

  • Own On-Page & Off-Page SEO and lead-gen campaigns across Google Ads and social channels.
  • Must-have: 1–2 years of digital marketing with strong SEO and lead generation experience.
  • Standout: Proficiency in Google Analytics, Google Search Console, and Meta Ads.

Job Description

Responsibilities

  • Execute On-Page & Off-Page SEO strategies to improve search rankings and organic traffic.
  • Conduct keyword research, competitor analysis, and regular SEO audits.
  • Optimize website content, meta tags, URLs, internal linking, and landing pages.
  • Plan, execute, and manage lead generation campaigns across Google Ads, social media platforms, landing pages, and email marketing.
  • Track, analyze, and optimize campaign performance to improve conversions and maximize ROI.
  • Manage and grow social media platforms; plan content calendars and execute organic and paid campaigns.
  • Monitor website traffic, user behaviour, and campaign performance using Google Analytics and related tools.
  • Coordinate with sales and internal teams to ensure effective lead follow-up and conversion rates

Requirements

  • 1–2 years of experience in digital marketing
  • Strong working knowledge of SEO (On-Page & Off-Page)
  • Hands-on experience in lead generation and performance marketing
  • Proficiency with Google Analytics, Google Search Console, Meta Ads, and keyword research tools
  • Good understanding of social media platforms and digital advertising
  • Strong analytical, communication, and time-management skills

Preferred

  • Certification in Digital Marketing / SEO / Google Ads
  • Experience working in an agency or performance-driven environment
Mindrops logo

Mindrops

4.4 Glassdoor

Mindrops is a global IT and software solutions firm that collaborates with forward-thinking businesses to build, innovate, and grow together. With a strong process-driven mindset, we deliver end-to-end digital technology services tailored to our clients across the USA, UK, Belgium, and India.We bring a blend of creativity, precision, and innovation—backed by a team of tech architects, strategists, designers, and solution engineers who are passionate about delivering impactful digital transformation.Our team has successfully delivered complex, high-stakes digital projects for clients across North America, Europe, and Asia—often under tight timelines and evolving business conditions.Our mission is to empower businesses with agile, intelligent, and scalable technology—enabling them to thrive in an era of digital disruption and exceed customer expectations.Our Core Expertise:AI, Generative AI | LLM & Data Science | E-commerce | IoT | RPA | Data Engineering | Cloud Solutions | Mobile Solutions | Platform Engineering | Saas Development | Social Media APIs | Microsoft Power Apps | CRM | Custom Software DevelopmentTechnology Stack:JavaScript Stack | .NET | PHP/Laravel | Python | Java | Flutter | RDBMSOur thinking and creating approach fuels continuous growth by transferring digital capabilities, sharing expertise, and driving meaningful innovation.

Founded in 2018
Orlando, Florida, USA
85 employees (16 in marketing)
85% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
7.3K
Traffic Source Mix
Search
33.2%
Direct
51.4%
Referral
8.6%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
16 (19% of company)