Responsibilities

• Develop and execute a portfolio-wide eCommerce strategy focused on increasing direct bookings and reducing third-party dependency
• Align digital initiatives with Chartwell’s ownership-driven approach to maximizing ROI and asset value
• Identify opportunities across markets (urban, suburban, airport, and leisure destinations)
• Optimize performance within Hilton, Marriott, and IHG brand ecosystems, including brand.com merchandising and CRS tools
• Partner with brand representatives to leverage enterprise initiatives while maximizing property-level performance
• Ensure content, imagery, and offers are competitive and conversion-focused
• Oversee OTA strategy (Expedia, Booking.com, etc.) across all properties
• Optimize channel mix by market and segment (business travel, extended stay, leisure)
• Monitor parity, ranking, and cost of acquisition
• Lead paid media strategy including Google Ads, metasearch (Google Hotel Ads, TripAdvisor), and retargeting

Requirements

• Bachelor’s degree in Marketing, Hospitality, Business, or related field
• 7–10+ years of experience in hotel eCommerce or digital marketing
• Proven experience working with Hilton, Marriott, and/or IHG systems and digital platforms
• Strong understanding of CRS and booking engines
• Google Analytics / GA4
• Metasearch and paid media
• OTA extranets and channel management
• Experience managing multi-property or portfolio-level digital strategy

Preferred

• Experience with new hotel openings, conversions, or renovations (PIP projects)
• Familiarity with extended-stay and select-service demand patterns
• Background in ownership groups or third-party management companies