Digital Marketing & E-Commerce Specialist

New York Mills, NY (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end digital content and online presence, driving product information accuracy, SEO, and cross-channel merchandising to support growth.

Lead content creation across product pages, assets, and social channels
Collaborate with Marketing, Sales, Product, and E-Commerce to align launches and campaigns
Monitor metrics and optimize SEO and online performance

Job Description

Responsibilities

Maintain and optimize website, e-commerce, marketplace, and retailer product content.
Support new product launches by ensuring accurate product information, digital assets, and online merchandising across all channels.
Create and manage digital content, including product pages, graphics, promotional materials, videos, and social media content.
Improve online visibility through SEO best practices and AI-driven search optimization.
Coordinate content and engagement across social media platforms and support digital advertising campaigns.
Monitor website, campaign, and e-commerce performance metrics and recommend improvements.
Track online reviews and customer feedback to enhance brand reputation and customer experience.
Collaborate with Marketing, Sales, Product Management, and E-Commerce teams to support growth initiatives and customer engagement.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Media, or equivalent experience.
3+ years of experience in digital marketing, e-commerce, content management, or digital merchandising.
Knowledge of SEO, digital marketing strategies, social media, and e-commerce best practices.
Experience with CMS platforms, analytics tools, Canva, Adobe Creative Suite, or similar marketing technologies.
Strong communication, organization, and project management skills.
Ability to manage multiple priorities in a fast-paced environment.
Manufacturing, consumer products, retail, or industrial industry experience preferred .

The Fountainhead Group,Inc.

The Leading Innovator in Liquid Applicator Technologies for 130 Years!Ever since we introduced the first compressed air sprayer in 1888, we've dedicated ourselves to creating products that make consumers' lives easier. Over the years, we've continued to build our legacy as the innovation leader in liquid applicator technologies with numerous category leading introductions.Today, we're proud to offer only the highest quality pump sprayers, backpack sprayers, mosquito foggers and more for home and professional use. Our sprayers are sold under the Roundup, Smith, Field King, Scotts, Smith Performance Sprayers, and Indian brands; while our foggers are sold under the Black Flag, Burgess, Cutter and Repel brands.Our vision is simple: the best performance for your money. That's kept us on top for 130 years... and we're as confident as ever in the future. We thank you for your business and look forward to serving you for the next 130 years.

New York Mills, New York, USA

79 employees (2 in marketing)

www.thefountainheadgroup.com