Responsibilities

• Own and execute the brand's digital marketing program across channels.
• Build UX/UI and AI-driven development and design assessment for products.
• Plan and execute digital marketing campaigns.
• Manage all e-commerce programs: SEO, email, social, paid search, affiliate, influencer.
• Support the CMO and CDO; lead social media, content, and paid teams as needed.
• Create and manage website content.
• Identify target audiences and tailor campaigns accordingly.
• Analyze data and provide summaries and strategy recommendations.

Requirements

• Strategic thinker who can analyze data
• 2+ years minimum of digital marketing experience
• 1+ years AI digital and development experience
• Product development or management exposure/experience
• Proven experience managing integrated digital marketing programs
• Excellent marketing writing skills
• Experience using CMS platforms and automation solutions
• Experience analyzing data and creating action plans or adjustments as warranted
• Excellent communication and organizational skills, including AI prompting experience
• Design skills highly valued (Adobe Suite)

Preferred

• Design skills highly valued (Adobe Suite)
• Development skills highly valued (PHP, WordPress, Shopify, html)
• 4-year marketing or strategic communications degree highly valued