Zoeller Pump Company

Digital Marketing Director

Louisville, KY (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own and steer the digital marketing function across strategy, campaigns, and team leadership, prioritizing data-driven optimization and cross-functional impact on growth and brand awareness.

  • Strategic leadership: Develop and implement omnichannel digital marketing plans that align with sales and product goals.
  • Campaign execution and optimization: Oversee SEO, PPC, social, email, and content programs with data-informed adjustments.
  • Team ownership: Mentor a high-performing digital marketing team and drive department goals.

Job Description

Responsibilities
  • Develop and Implement Strategies: Create comprehensive digital marketing strategies to increase brand awareness and drive website traffic.
  • Manage Campaigns: Oversee the planning and execution of campaigns across SEO, PPC, social media, email, and content marketing.
  • Lead the Team: Manage and mentor a team of digital marketing professionals, providing guidance to achieve departmental goals.
  • Analyze Performance: Utilize data to analyze campaign performance and inform future strategies.
  • Collaborate Across Departments: Work with sales, product development, and customer service to align marketing efforts with business objectives.
  • Stay Current: Keep up-to-date with the latest digital marketing trends and implement best practices.
Requirements
  • Educational Background: Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
  • Experience: 10+ years in digital marketing with a proven track record in a leadership role.
  • Technical Skills: Proficient in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.
  • Analytical Skills: Excellent ability to interpret data and make data-driven decisions.
  • Communication Skills: Strong verbal and written communication skills with the ability to collaborate effectively across teams.
  • Creative Thinking: Innovative mindset with a passion for staying ahead of industry trends.
Preferred
  • Master’s degree preferred.
Benefits
  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement

Zoeller Pump Company

ZOELLER PUMP CO., LLC is a machinery company based out of 3649 CANE RUN ROAD, LOUISVILLE, Kentucky, United States.

Louisville, Kentucky, USA
22 employees (3 in marketing)

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
2 (9% of company)
Marketing Roles Posted (Last 30 Days)
1