Responsibilities

• Local CRM Campaign Execution
• Strong collaboration with Field Marketing Managers and Brand Team to understand local campaign objectives, support creative brief development, and communicate with agency partners to execute across digital marketing channels, including email, push notifications, in app messages, geo notification triggers, local listings, local social, and more. Create Email Campaign Requirement (ECR) technical briefs to explain the requirements and specs of each local and send to the digital marketing execution team
• Work with offshore digital marketing execution team to ensure the team understands the objectives and requirements of each local campaign
• QA & proof local CRM campaigns, ensuring compliance with specs, templates and the ECR brief.
• Monitor the progress of digital campaigns from ideation to execution, ensuring timely and accurate delivery of campaign elements within budget.
• Be the liaison between the offers team and digital execution team to ensure any rewards in the local campaign can be recognized, triggered and communicated in digital marketing channels
• Ensure cafe details to support local campaigns are in the CRM & Local Listing platform, available for customizing and personalizing the campaign and are kept accurate and up to date.
• Consult on ways to leverage the CRM tool in a way to enable us to market guests near new locations, letting them sign up for emails to stay in the know on Grand Opening details - including Grand Opening execution and CRM journey creation.
• Content Management
• Collaborate with the Brand and Field Marketing teams to review and provide feedback on the digital creative for local campaigns, with the lens as the digital marketing SME

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing, CRM, or similar roles.
• Technical Skills: Proficiency in email marketing platforms like Braze, content management systems, Digital Listing platforms like Yext and analytics tools like Google’s suite of reporting like Google Search. Experience with digital design tools such as Adobe Photoshop, Canva, or similar. Basic knowledge of HTML is a plus. Experience using AI tools to drive efficiencies and insights like Microsoft CoPilot
• Competencies: Strong organizational skills and attention to detail, including experience in QAing CRM campaigns. Ability to manage & lead multiple projects, deadlines and agencies in a fast-paced environment. Excellent written and verbal communication skills, including proofreading and editing. Familiarity with CRM metrics (e.g., open rates, clicks, revenue) and strategies to optimize them. Experience with basic SEO principles - evaluating search performance across Google - and AI powered search and chat bots, and how to improve them Self-starter with a proactive approach to problem-solving and optimization. Familiarity with project management tools like Monday.com.
• PHYSICAL REQUIREMENTS/WORKING CONDITIONS: Ability to work 3 days a week onsite in Atlanta, GA, with occasional remote flexibility as needed.