Responsibilities

• Web and Digital Asset Management
• Own day-to-day management of web and app content, including new product additions, pricing updates, promotional changes, and store information across all digital touchpoints • Maintain and update digital menu boards across all retail locations, ensuring accuracy and alignment with campaign and product launch timing • Serve as the internal content liaison between the marketing team and the creative team, managing the intake, trafficking, and deployment of digital assets
• Digital Content Calendar
• Maintain the digital content calendar, planning and executing campaign updates across the website, app, and menu boards in sync with the broader integrated marketing calendar • Coordinate with the Marketing Project Manager to ensure digital asset deadlines are built into campaign timelines and met consistently • Keep all digital content current and accurate, flagging conflicts or gaps in the calendar before they become launch-day problems
• Promotions, Coupons, and Offers
• Own coupon code creation, setup, maintenance, and reporting across all digital platforms • Ensure promotional offers are configured correctly in back-end systems and displaying accurately on front-end customer-facing platforms • Track offer performance and flag anomalies or redemption issues quickly • Own FDA set-up and oyalty system needs
• Campaign Support and Analysis
• Assist with campaign analysis and reporting, pulling data to help the Digital Marketing team understand what's working and where there's room to optimize • Support conversion optimization efforts by identifying friction points in the digital customer journey across the website, app, and delivery platforms • Participate in digital marketing strategy sessions and bring a curious, ground-level perspective on how customers actually experience Insomnia online and in-store
• Platform Subject Matter Expertise
• Become the team's go-to expert on how our site merchandising, coupon infrastructure, pricing setup, and back-end admin systems connect to the front-end customer experience • Troubleshoot platform issues quickly and escalate to the right technical or vendor partners when needed • Document processes, workflows, and platform knowledge so the team isn't dependent on any one person for day-to-day digital operations

Requirements

• Recent college graduate or up to 2 years of experience in digital marketing, e-commerce, content management, or a related field
• Hands-on experience with content management systems, site merchandising tools, or digital operations platforms, either in a professional or academic setting
• Strong computer literacy and a genuine curiosity for how digital platforms work end to end
• Exceptional organizational skills with the ability to manage multiple campaigns and product launches simultaneously without losing accuracy or urgency
• Strong communication skills and a track record of meeting deadlines consistently, even when priorities shift
• Comfortable operating in a fast-paced environment while also slowing down to analyze data and contribute to strategy conversations
• A troubleshooter by nature, you'd rather figure out why something broke and fix the root cause than patch it and move on

Preferred

• Retail marketing background with an emphasis on driving online revenue and conversion
• Hospitality, food and beverage, or gifting experience, whether on a marketing team or as a front-line employee
• Familiarity with delivery platforms like DoorDash, Uber Eats, or Grubhub from a content or operations perspective
• Genuine curiosity about how the Insomnia customer experiences the brand across web, app, retail store, and food delivery, and a desire to make every one of those touchpoints better
• A serious sweet tooth and an appreciation for the world's best warm cookies

Benefits

• SWEET POSITION PERKS: • A front-row seat to how a cult consumer brand operates its full digital ecosystem, with real ownership from day one • Direct exposure to brand, digital, and campaign strategy at a fast-growing company • Competitive salary and benefits • A fun, entrepreneurial, and cookie-filled culture • Free cookies