Company overview

Insomnia Cookies was born out of the dislike of heavy meals late at night, love of food delivery, and the realization that by the time you get hungry at night, nothing is open. The concept was founded by Seth Berkowitz in 2003 from his dorm room while attending the University of Pennsylvania. Berkowitz started baking and delivering warm cookies to students late-night on campus... and Insomnia Cookies was born.Today with 300+ locations and growing, Insomnia Cookies offers many varieties of delicious cookies delivered warm from the oven right to your door! We are open when you need it most; delivering from 11/12pm and staying open until 3:00am, at most of our locations. Our menu options also include brownies, deluxe cookies, ice cream and of course a pint of cold milk is available with any order. Whether you're feeding a craving or a crowd; Insomnia Cookies has you covered.
Founded in 2003
Philadelphia, Pennsylvania, USA
1.8K employees (77 in marketing)
46% recommend to a friend
38% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

15 open now

Headcount trend

Company growth over the last 12 months

Headcount +5.4% year over year

Funding

Total funding

$4.4M

Last raise

Private Equity, 2 years ago

Funding history

Jul 2024

Private Equity Round Insomnia Cookies

Dec 2020

Venture Round Insomnia Cookies · $1M

Dec 2019

Venture Round Insomnia Cookies · $3.4M

Audience

Monthly website visitors
999.5K
Month over month-6.2%
Quarter over quarter-17.1%
Top sourceSearch (48.9%)
Ad budget per month$137.3K
Average search rank52.9
Traffic source mix
Search
48.9%
Direct
45.5%
Referral
4.1%
Social
0.9%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

59.9K

12-mo growth

+47.7%

Monthly growth

+5.1%

News

Links