Digital Marketing Coordinator at Fairchild Equipment | Menomonee Falls, WI

Digital Marketing Coordinator

Menomonee Falls, WI (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive multi-channel digital marketing and social media for Fairchild Equipment, coordinating content, SEO, and campaigns.

Own planning and execution of 3–5 weekly social posts per platform across Fairchild brands.
Must-have: strong experience with LinkedIn and Facebook and basic analytics.
Standout: cross-channel marketing involvement including website updates and SEO.

Job Description

Responsibilities

Create, manage, and grow company social media profiles, including LinkedIn and Facebook.
Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.
Design and produce engaging graphics and multimedia content aligned with brand standards.
Conduct hashtag and audience research to increase post visibility and engagement.
Monitor social media trends and recommend new strategies to enhance performance.
Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights.
Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.
Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.
Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards).
Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.).
Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.
Update product specifications and add new models to the Fairchild website.
Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings.
Support e-commerce initiatives by creating, optimizing, and maintaining product listings.
Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.
Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use.
Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.
Stay current on digital marketing trends, tools, and best practices to continuously improve performance.
Perform additional duties as assigned by the Director of Marketing and/or management.
Accept additional duties and responsibilities as assigned by the Director of Marketing and/or management.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.
Strong written and visual communication skills.
Experience with social media platforms, especially LinkedIn and Facebook.
Basic understanding of SEO principles and website content management.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
Highly organized with strong attention to detail and ability to manage multiple projects.
Experience with website CMS platforms (e.g., WordPress or similar).
Basic analytics knowledge (social media insights, Google Analytics, etc.).
Interest in B2B marketing and industrial/manufacturing industries.

Preferred

Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.

Benefits

Full benefits package, including Medical, Dental and Vision insurance.
Ability to have a flexible work schedule.
Possible remote work options.
Casual office dress code.
Generous Paid Time Off
Paid Holidays.
401(k) retirement plan and Employer Match.
Wellness Program that offers the opportunity to earn a medical insurance discount.
Company Paid Short- Term and Long-Term Disability.