Digital Marketing Content Specialist

Phoenix, AZ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive U-Box content strategy and execution to boost organic traffic and strategic partnerships.

  • Lead content calendar, production, and on-page/off-page SEO for U-Box.
  • Must-have: 2–3 years in content marketing with SEO tools and CMS experience.
  • Standout: Proven ability to secure third-party content placements and partnerships.

Job Description

Responsibilities

  • Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
  • Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
  • Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
  • Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
  • Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
  • Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
  • Monitor organic search performance and use insights to continuously improve content strategy and execution
  • Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
  • Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives

Requirements

  • Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
  • Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
  • Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
  • Experience with content management systems (CMS) and basic HTML knowledge preferred
  • Experience in partnership development, media relations, or business development a strong plus
  • Familiarity with AI search tools and how they surface and prioritize content preferred
  • Portfolio of written content work required

Benefits

  • Competitive salary
  • Health insurance/benefits (including medical, dental & vision)
  • Subsidized gym membership (including paid fitness classes)
  • Life insurance
  • Stock options
  • Business and travel insurance
  • MetLaw Legal program
  • MetLife auto and home insurance
  • Discounts on Apple products, cell phone plans, hotels and more
  • Commuter benefits program
U-Haul logo

U-Haul

U-Haul serves millions of do-it-yourself household moving customers annually. Our primary service objective is to provide a better and better product and service to more and more people a lower and lower cost. Since 1945, U-Haul has been the choice for the do-it-yourself mover. U-Haul customers' patronage has enabled the Company to maintain the largest rental fleet in the do-it-yourself moving industry which includes trucks, trailers and towing devices. U-Haul also offers storage throughout North America. The Company provides industry leading moving and storage boxes and an extended line of packing supplies to protect customer possessions. U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket. The Company supplies alternative-fuel for vehicles and backyard grills as one of the nation’s largest retailers of propane.U-Haul is the consumer’s number one choice as the largest installer of permanent trailer hitches in the automotive aftermarket industry. The Company supplies alternative-fuel for vehicles and backyard barbecues as one of the nation’s largest retailers of propane.

Founded in 1945
Phoenix, Arizona, USA
8.2K employees (344 in marketing)

Traffic Signals

Monthly Visitors
11.7M
Monthly Google Ads Budget
$571.2K
Traffic Source Mix
Search
50.1%
Direct
44.4%
Referral
4.5%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Team Size
223 (3% of company)
Median Career Experience
17 years
Median Tenure
16.3 years

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