Digital Marketing & Content Specialist at Plugable Technologies | Seattle, WA

Digital Marketing & Content Specialist

Seattle, WA (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own cross-channel content, email program, and audience growth for a hardware tech brand, turning channel-native storytelling into engaged, loyal communities.

Own cross-channel content strategy across LinkedIn, YouTube, Reddit and email to move from reach to real engagement.
Lead email programs end-to-end with smart segmentation and automated flows that drive activation and retention.
Grow and nurture audience segments (prosumers, IT admins, business buyers) through smart, multi-channel acquisition and launch-focused campaigns.

Job Description

Responsibilities

Manage and grow Plugable's presence across LinkedIn, YouTube, Reddit, and more
Develop platform-native content that feels right for each channel, not just repurposed assets pushed everywhere
Show up authentically where our customers already hang out — build real engagement, not just reach
Own our email marketing program end-to-end — campaigns, automated flows, list health, and segmentation
Build and nurture a growing audience of prosumers, IT administrators, and business buyers through smart, segmented communication
Grow our subscriber list through cross-channel acquisition and on-site tools
Coordinate B2B outreach sequences in partnership with Sales Operations
Partner with Product to translate technical specs into content that engages real people
Bring a creator's eye to everything: hooks, formats, thumbnails — you know what stops a scroll and what earns a subscribe
Manage video distribution across YouTube, Shorts, and social — monitor performance and feed insights back to the team

Requirements

You\'ve owned digital marketing channels before — not just assisted on them.
You have a strategic content brain. You think in audiences, formats, and narratives — and you know how to match the message to the moment.
You\'re comfortable with email marketing — building lists, segmenting audiences, and thinking about what to send to whom and when.
You understand social media beyond posting — you know how platforms work, what native content looks like, and how to build a real following.
You use data and AI-assisted workflows to move faster and make better decisions — and you\'re always iterating.
You should be genuinely interested in what\'s happening in tech — new device launches, industry announcements, and the trends shaping how people work.

Benefits

Generous PTO — 18 days in year one, growing annually plus a floating holiday
Full benefit package — 100% employer-paid Health, Vision, and Dental for employee + 50% dependent coverage
Large company contributions — profit-sharing, $3,000 annual HSA funding, company-paid short and long-term disability, up to 4% matching retirement
Employee perks — $500 annual wellness stipend, $500 towards Plugable products, $1,500 professional development budget annually